Jasmine Kyles a self-proclaimed Marketing Unicorn with over 5 years of marketing automation expertise. She obtained a Bachelor of Journalism from UT Austin and holds the Marketo Certified Expert and Hubspot Inbound Certifications. Upon graduation, her passion for storytelling and technology led her to roles creating high-demand email programs while focusing on distribution channels such as social media, video, and event/field marketing. She joined Cyren in 2016, after holding numerous B2B cross-functional marketing roles at PostUp and OneBeacon Insurance. In her current role, she serves as Marketing Programs Manager at Cyren and is responsible for demand generation programs in North America, with an influence in EMEA program strategy.
Outside of work Kyles can be found dining with friends or volunteering with several Austin-area organizations including the Junior League of Austin, Round Rock ISD Stars Mentoring program, the University of Texas, and Mosaic Church Austin.
Speaking on Marketing and Sales Alignment at the Austin Marketo User Group in March 2018.
Watch as Jasmine Kyles interviews Grant Johnson, former PostUp Audience Development Director, on email list growth, database attrition, and converting social influencers to email evangelists.
This video was produced and edited by Kyles as a customer marketing tool and lead development asset. The target audience was publishing and media companies in search of a new strategies to grow their existing audience reach.
Today, I'm in the business of oversharing. Let's talk about my life, ambitions, and maybe what's in my closet.